This generation and all those future ones hugely rely on mobile phones and wireless interactions. In fact, laptops and desktop users have taken a back seat long ago. From games to grocery, applications now own it exclusively.
So we are here to analyze whether it’s a mobile application or a website; which is the right platform for you?
To answer for ourselves, it is becoming quite evident that mobile applications will rule the world in a few years. Almost every other business or entrepreneur, starting or established, is looking to create an application that can reach its customers on a personal level. Apart from this there are several other reasons that we will list below.
Personalization offers various features that fit users’ communication requirements. These could be the purpose and/or behavior of usage, location, interests, convenience, and much more.
Custom-fit mobile applications that work with customers on a personal level gain more attention. Mobile apps allow users to use it the way they prefer. They feel more comfortable when the application functions according to their personalized settings.
Not only personalization, but mobile apps have much more increased conversion rate as compared to websites.
Working offline is another advantage provided majorly by mobile apps. Even though many features are not available offline, most of them are there to facilitate.
For example a banking app allows users to calculate certain estimates such as tax or loan installments even if you do not have an internet connection.
Some websites do load using caching but that’s it, they are commonly non-functional in offline mode.
Spends more time with customer
Since mobile phones are handheld devices and accompany users everywhere, there is nothing greater than interacting with your customers via a mobile app. It has instilled in our psychological behavior to check our phones or log in to an app if one has got some spare time.
An application that is attractive and interesting enough will surely consume more usage time. In contrast, websites feel hectic and generic in terms of content as well as format.
Saves time and energy
If we take the same example of a bank that has its own website as well as a mobile app, studies show that customers are more inclined toward using mobile apps rather than the website.
Mobile application is the right platform for users with busy schedules. Reaching to the consumer in a frantic routine as in recent times is an achievement. Innovative designing and one-click functioning saves ample time while doing a service that could possibly engage users longer than necessary.
Just as we mentioned earlier, life in recent times is becoming hectic. An individual prefers services that save time and energy. If your company is advertising 24/7 through a mobile app, you have nothing to fear. Your brand logo is there in the customer’s device reminding him of your services.
The icon of a mobile app serves as a mini advertising agency, constantly going through the user’s sight even if he/she is not using their phone actively. Pop-up notifications and upcoming events make consumers more aware of your brand subconsciously.
Mobile applications have become more common among users. They are easy to use, time-saving, and don’t usually charge much except for some MBs on your phone. However, websites, be it on your mobile phone or laptop aren’t worthless. They hold their importance but attract less traffic.
Of course, when choosing between the two, it comes down to your specific needs. But as technology is advancing at such a fast pace, mobile apps are becoming essential.