In this digital world everyone needs coverage for startup. There are many successful startups which have regular appearance on media. They are being featured by TechCrunh, the next web, ReadWriteWeb, gigaom, LifeHacker, VentureBeat, Inc magazine and many more. These are the media of internet or digital world. They not only publish your stories but also of great help in recognizing your business.
Getting your startup covered is very important in digital marketing. It will help in lot things for growing your business. It helps in getting investments, business deals, and partnerships.
If you are new in business then you cannot rely on huge network, you will be needing media coverage.
Narrate stories as coverage for startup:
Writing for blogs will get you enough media coverage for startup. Writing for blogs will increase your writing skills and will increase your online presence. You will understand the importance of piece of content you write. Writing on blogs will provide a focused insight about the problem and its solutions.
There are two things which are likely to happen after you write for your startup blogs.
You will get to know about the struggle of other writers. After submitting your stories you will be on same level like others. Usually writers on web don’t care about the services and product of your startup but they do care about what you are providing for readers through your content. There is a difference in writing for coverage for startup and being featured on blogs for marketing purpose.
Writing for blogs as a coverage for startup will give you immense pull. This will increase your own coverage. While you write for blogs they get shares and more signups. This increase the coverage for startup.
So in a conclusion to this we come to know in order to enhance coverage for startup firstly build an active blog which will groom you for writing and narrating stories.
Start connecting with writers on Social Networks:
Coverage for startup needs connection with writers as well. There is a mis-conception that TechCrunch, or Mashable are blogs for other bloggers, they are news sites in real. Here it is thing which is worthy to note that you should focus on writers to write about you in ore to get covered by media sites or any other blogs. The method for its success is to follow all the writers on social media. Follow them on Facebook, twitter. You should follow them properly, reply to their posts, retweet their things and stuff, must develop a habit of commenting on what they write. You should learn to develop a pitch which will let them to open your email and answer to it. This includes in professional ethics.
Hence it is proved that in order to the coverage for startup the second good way is to connect with them on social media network and develop an relationship with them so that they write about you on different forums.
Coverage for startup needs few tactics . It is not a rocket science to get covered on social media. There are few methods if followed properly will get the desired results.