Search engine optimization is closely related to the web development. A well-structured website is more likely to get crawled easily, resulting in high ranking. When we talk about website structure, there are multiple challenges to focus on, for excellence in SEO. It is not just associated with the font, color scheming and outlooks. It is a way more than this, you have to work wisely keeping in mind all the secret tools or tricks that can take your site to the first page.
Below are the points explaining 7 steps towards SEO friendly web development …
When you will go through each of them step by step you will be able to take your web development into a completely different scenario. Every step will contribute in improving the visibility of your website in SERPs.
- Well defined Website Structure:
If you are planning to develop a new website for your brand, then don’t miss this golden chance. Follow an organized plan for your site creation that best suits your SEO performance. You should have a proper chart depicting every page of your site in a proper hierarchy. Pick a logical structure where every page should be linked to its related parent page.
The number of main categories shouldn’t be more than 7, as it will give an overstuffed looks. Sub categories should also be in balanced form easily understandable to the end user.
- User-Friendly URL Creation:
URL is also a key element of your site, keep it simple and right according to the website hierarchy. Avoid extra words and characters. Excessive redirects also create bad image on google as it is not a user friendly approach. Web developer should have proper coordination with the SEO specialist to choose proper words for URLs that possess high search results in google.
- Site Navigation Creation:
Play on safe notes to avoid messed up situations. Use HTML for site navigation creation as it will keep it simple. Other languages might be restricted by the google crawlers. The placement of header showing the major categories will enhance the usability of your site. Pick the most important landing pages against each category.
- Keyword Search and Placement:
Keyword plays a vital role in SEO friendly web development. The selection of most relevant keywords chosen with the help of keyword tool can fetch out incredible results. Mark a set of highly searched keywords and uses them in category naming and also in URLs.
For optimal results it is very important to learn the mechanism of keyword density and placement. Add Meta tags and descriptions with the most relevant keywords placed in a right way.
- Web Design and Outlooks:
The very first thing that catch the user attention is the website designing, its theme, color scheming and other elements. Every industry has its own specified web design pattern matching its needs and requirements.
- Content Uploading and Optimization:
Website is nothing without content, it is a combination of text and images. Keep a few points in mind while dealing with SEO friendly content for your site. Always avoid duplication and poorly versed content. Irrelevant content is also very hazardous for your site. Make sure you have added Alt text to the images. There should be at least 200 to 250 words on every page of website.
- Integrate with Social Media Channels:
Social media buttons play a very user friendly role. Web development of an SEO based website should be integrated with Facebook, Twitter, LinkedIn and other major social sites. This will be helpful0 in content sharing and will also maximize your website traffic.
These were the few elements that need to be essentially covered while planning an SEO friendly web development.